The Use Of Emotional intelligence In Your Marketing Strategy

Marketing is essential part of your business. There are various strategies used for effective marketing. Today, it is easier for customers to lose their trust in brands. They have more access to gain and dig more information to find out how reliable and credible the brands are. It is so easy for customers to just walk out and choose another brand once they lose trust. Therefore, trust is the key to build relationship with customer. It is important thing to boost the success of your marketing. To build trust, you should start use approaches that involve emotional intelligence. It is a key to build deeper and more personal connection with your customers. 

The Use Of Emotional intelligence In Your Marketing Strategy

Emotional intelligence and marketing 

Emotional intelligence is the ability to recognize your own emotions as well as the emotion of others. Using this recognition, you inform your consciousness to make the right actions and decisions. It is just as important as intelligence quotient, if not more. In hiring talents, emotional intelligence is always included into top criteria to consider. As for marketing, emotional intelligence is invaluable and can be the key to the successful outcomes.

Understanding current customers

It is important to understand that what consumers demand today is different from the past. Millennial consumers are especially different species. They have different buying pattern and behavior. They more likely to buy brands that convey their personal and political values. It makes them smarter consumers. This kind of shift happens and you have to know to deal with it. Thus, the use of emotional intelligence in this aspect will give significant result. To gain more attention and trust for today’s consumers, you have to start adopting emotionally intelligent marketing strategies.

Show genuine brand ethic

The Use Of Emotional intelligence In Your Marketing Strategy

Today’s consumers give their attention more to brands that care about their own workers and employees. Thus, brand ethic is one of the criteria today’s consumers look for a brand. Brands who compensate their workers through well-deserved benefits that promote physical and mental health are often preferred by today’s consumers. They are seen as more reliable and credible of doing what is right. 

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Privacy protection

Using emotional intelligence in marketing include providing transparency especially in the matter of privacy protection issue. Today’s consumers are more anxious about how well the brands can protect their personal information. Digital world we are living today is prone to cyber attacks, data breaches, and online violation. Thus, show your concrete steps and strategy to keep their personal information safe. When you respect your consumers privacy, they will highlight your integrity. 

Not everything have to be digitised

Do not rely too much on digitisation. Don’t let digital tools take over everything especially when it comes to customer service. Don’t lose human aspects in marketing your business because it makes your consumers more anxious and stress. Technology is not the only thing you can rely on to build brand loyalty. It can be used to deliver efficient solution but can cause more disconnection with consumers. Thus, always involve human interaction to develop deeper and more personal connection with consumers. 

Simple Guide for Good Etiquette in Komodo Diving Liveaboard

The crazily clear aquamarine water, nutrient-rich currents, bustling corals, and animatic ocean creatures put Komodo as one of the top diving places in the world! Nowadays, tours to Komodo National Park doesn’t only consist of the fiery dragons. Divers and marine enthusiast begin flowing in to see the vibrant life below the water. Komodo diving liveaboard become one of the most popular vessel in Labuan Bajo to exclusively cater curious divers to the park’s best kept sites. If dive trip to Komodo is on your list, you definitely need to know the proper etiquette to have an enjoyable diving holiday. 

Simple Guide for Good Etiquette in Komodo Diving Liveaboard

Check the Schedules on Komodo Diving Liveaboard

Several day before the embarkation, the Komodo diving liveaboard company will send you their itinerary and complete schedules. Actually read the schedule so you know what’s coming and try to stick to it. Don’t be that clueless guy on the boat.

Listen to Boat Briefing

You will have plenty of briefing on Komodo diving liveaboard, and you’ll need to listen to each one of it. The captain would give his first brief in the first dive, covering parts of the boat where guests are and aren’t allow, a short introduction of the crew, and rough itinerary for the whole dive trip. Each morning you will have the dive guide delivers the brief of the day. Which sites to visit today, the weather forecasts, characteristics of each dive sites, and what marine life you to expect on each site. Before the dive, you will have another detailed briefing about the dive plan. It relate directly with your safety, so make sure to pay full attention. And don’t skip the briefing just because you think you are too genius for that! 

Simple Guide for Good Etiquette in Komodo Diving Liveaboard

Keep Your Gears Neat

No one likes to stumble upon your gears. Make sure you put them on their designated storages after each dives. If you bring personal gears, put a sign on them so it won’t be mixed up with the others. Hang your dive suits only at the designated hanging station. Do not hang your wet stuffs around the Komodo diving liveaboard living spaces. 

Keep the Weights Off the Way 

Almost all of us dive with weights to keep up with our buoyancy. But leaving them just on the floor after you’ve done with it? Big mistakes, man. Nobody want to trip over random weights on Komodo diving liveaboard. It’s extremely painful and it can break a knee. or a toe. Always put them on their designated area each time you surface form a dive. 

Keep Your Things on Komodo Diving Liveaboard Dry 

Boat spaces in Komodo diving liveaboard is limited—almost sacred. Now, you want to keep it nice and dry for a relaxing break, just sitting on the seats and enjoying the beautiful scenery. You don’t want to sit on something wet. It’s totally unpleasant. So do the same for yourself. Put your wet sandals, towels, or bikinis away. Don’t try to dry them on the chairs. Don’t bring them to your cabin—especially if you share it with a friend. 

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Do Not Put Any Belonging to A Seat in Komodo Diving Liveaboard

Simple Guide for Good Etiquette in Komodo Diving Liveaboard

We might need to repeat this again. Spaces in Komodo liveaboard is sacred. Always be considerate to other divers in the boat who need the seats as you do. Do not put your bag, laptop, or camera on the seat—somebody be too polite to ask you to give up on it!

Give Some Respects to the Underwater Photographer 

Underwater photographer needs a great deal of patience, balance, and concentration to produce superb marine photography that invite many people to love the ocean life. They need a lot of time to set up their cameras, adjusting their lighting (bright enough for photos but not too bright to harm the delicate life), get into the perfect spots, and many other things! Just imagine if you’ve done all the hard prep and some random divers decides to jump on your sight as you’re about to press the shutter. Give some space and respects to the photographers and be mindful with your moves. 

Earning Customer Loyalty via Online

There are many reasons for customers to choose particular brand. There are customers who like buying unique or customized products and services. There are also those who like the way they are treated as customers. Earning loyalty from your customer is a must. It needs to be done immediately even after the first transaction. When you have a customer buying a product or service from you, make sure to stay in touch with them. Therefore, you can build immediate loyalty. You can do it in many ways. However, you can consider doing it online as well since it provides efficient strategies. 

Earning Customer Loyalty via Online

How to earn your customers loyalty using digital strategies

Acquiring new customer is essential for your brand to keep thriving. However, it is very challenging. Not to mention that it can cost a lot as well. Therefore, you should choose the most effective strategies to do so. Then, you have to build their loyalty once you have acquired them to buy your products or services. Taking actions immediately to earn your customer loyalty will benefit your business. Here are several ways you can do it online.

Reachable by Customers

Make sure that you are always reachable by your customers. You can do it by staying connected to social media. Using social media is very common now especially for e-commerce. It is great tool to build your brand reputation and increase brand awareness. You should add a plug-in on your official website to make it connected to your social media account. Therefore, you will always be available to help your customers after they made their purchase. It is also great idea to suggest your new and existing customers to follow your social media. However, make sure that you can manage your account well. You should provide helpful posts. Also, make sure that you deliver your authenticity through your posts on social media. 

Earning Customer Loyalty via Online

Provide Quality Service on Constant Basis

Make sure that you not only offer great products but also provide quality service on constant basis. Your products can make good first impression of your brand. However, quality service can make your customer stay loyal. Keep in mind that after buying your products, your customers may have problems or questions. Therefore, you should provide quality service to help them. You can do it online by providing online chat tool. This way is considered more efficient because your customers can get help in real-time experience. Do not forget to include phone number that customers can contact to when they have problems.  

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Strong Online Connection with Customers

Build s stronger connection with your customers to earn their loyalty. Through your social media accounts, you can build connection with your customers by creating the meaningful cause. However, make sure to avoid political topic because it can be too sensitive. Instead, you can focus more on the topic of social movements. Those have more societal benefits which are clear in the eyes of your customers. This way, you will make your customers feel like they do the right things by buying your products or service, it is because their purchase make difference in some ways. What they buy can provide societal benefits. 

The Ultimate Preparation for Camps for Teens!

Going to camps on summer holiday is sort of rites of passages for teens. There will be a lot of new thing to try, lots of new friends to make, and new experiences to get! The very prospect of teen camps is exciting enough to power you for pulling off that final semester exam. Summer camps opens paths to adventures—it’s undoubtedly fun and fulfilling to spend the holiday. Get tips how to pack and prepare for camps to ensure you have the best time ever. 

The Ultimate Preparation for Camps for Teens!

Picking Camps for Teens: Sleepaway or Day Camp?

Most camps for teens are sleepaway, but you can always choose day camps if you are not comfortable with sleepover. Maybe you have a little sibling to take care of. Or maybe you have special health needs that require you to be close at home. Meanwhile, sleepaway camp offers a very different holiday experience than home. You will do games and activities all day with your peers, sleep with your new friends, and wake up again with them. Breakfast will be different than that Mom’s cooking at home and a lot of camps are proud with their specialty meals. 

Traditional or Specialty Camps?

If you want something classic, you might want to head to traditional camps for teens —usually involving cabins in the wood. Traditional camping is great especially if you have never experience summer camp as kids. It provides more general experience; a mix outdoors, sports, and crafts. You got every flavour of the cake in one piece. 

But if you want something different and more align with your current interest, you should consider specialty camps. You won’t be lacking of options out there. From computer camp, acting camp, dance camp, to surf camp for kids and teens. Staying in camps of your interest is not only thrilling, but also help your potential to grow. 

Know When Your Camps for Teens Start and Get the Packing List

You want to know when will the camp start to make sure you have enough preparation for that. Don’t be ignorant—taking it too easy would almost always end up in chaotic preparation. As you know the exact date of the start of the camp, you can keep a running countdown and get everything you need. You might have to shop for new sunglasses, bathing suits, swimming googles, or snacks. 

Also, start to get packing from early on—don’t wait until the last night. You will receive a packing list from the camp after signing up. Throw everything you have on the list to the suitcase and you will see what things else you need to buy. Pack a number of T-shirt and shorts that you won’t mind to get dirty. Think of other niche item you might need if you are heading to specialty camps for teens. If you are going to teen surf camp, for example, you probably want to buy appropriate Zinc for your age. 

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Label Everything with YOUR Name

We can’t say it enough. Sleepaway or not, you will be sharing room with a bunch of new people for extended time during the teens camp. You have very high risk to have your things swapped with someone’s else. Before you go, label everything—towels, toiletries, clothes, earphone, socks—literally everything with your name. See, this is why early preparation is important. You will have no time to put name label to your things if you delay packing to the last night of embarkation. 

The Trait of Listening to Customers Benefits Your Business

Customers often have high expectation and demand. It can be very challenging for you to build long lasting relationships with your customers. You should make good impression through your products and make them stay by providing quality service. However, it is not the end. You still have to proceed to another stage, which is maintaining the relationship. There are many business owners who failed building string relationship with customers. As the result, their customers turn to another brand. However, you can avoid the same fate by having the right quality which is listening to your customers.

Listening to your customers

Listening to your customers is not only about hearing what they say but also using your empathy and genuine care. It is true that most customers always want to be right in everything. However, you are also aware that every customer is unique and may face different problems. To be able to handle them all, there is nothing you can do other than listening to them attentively. 

listening to your audience

You cannot please everyone

The reason why you should treat your customers like royalty and place them as a hero is to make them feel happy and satisfied. However, the saying also goes “you cannot please everyone”. you don’t know what can make each of your customer feel happier. You don’t know what kind of service you should provide that fit their concern. Therefore, you should listen to your customers more. As an entrepreneur, you can create something you think people will like. However, there is no guarantee that what you predicted will be accurate in reality. By listening to your customers, you will know better of what to do to improve your business. Not to mention that your customers will feel they are being taken care of as well.

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Meeting demands

You may have your ideal of innovation you can create. However, you still have to be willing to meet the demand and needs of your customers base. They play important role for the success of your innovation. Their opinion do matter for you and your business. Therefore, you should be willing to listen to your customers no matter what. It is not easy to listen to your customer. In fact, it can be challenging because it needs dedication. You have to make time to do so. You cannot just wait until you have time. 

Make your customers feel they’ve been heard

Listening more to your customers can make them feel heard and seen. It also means that you acknowledge their presence as human being not money maker. It will make them feel appreciated when their opinion is taking into account. Listening to your customers will not always be easy because sometimes they don’t understand what you are trying to convey. Sometimes, the fault of the problems is not on your side but your customers’. However, you cannot just blame them either because it will only end badly. Thus, build your patience while listening to your customers and ask for their feedback to help you improve your products and services.

Preparing for Tattoo Canggu Appointment

So your tattoo Canggu appointment is coming very soon. And while getting a tattoo everywhere requires the same basic principle, remember that at the moment, you’re on a holiday. And there are things that you wouldn’t normally do at home, like a daily sunbathing. So what are the things you should take note before you get a Canggu tattoo yourself? 

tattoo artist canggu

Preparing for tattoo Canggu – prepare the canvas!

Tattoo is a form of art, and your tattoo artists all treat it as such. Just as your tattoo Canggu artists are honing their crafts to the point that they are able to create masterpieces, now as a receiver of said art, you have a task only you can do; prepare the canvas.

tattoo bali

When you’re considering to get a tattoo, treat your body as a canvas. Some have said that tattoos have the toughest and the most difficult canvas of all; the human skin. And your skin’s condition changes depending on your overall health. It could get dehydrated if you lack sleep and intake of fluid, it could get wounded, sunburn, and everything else that would very much affect the quality of the tattoo. 

Make sure that you get enough sleep!

tattoo canggu

Sleep deprivation leads to all sorts of problem. And that includes your skin drying out. Not getting enough sleep prior to getting a tattoo done is the worst thing you could have done to your body. Not only your skin wouldn’t be on the top condition to receive the ink wound, your pain tolerance may also lower and you’ll be cranky for a whole day during your tat appointment. So before you get to your tattoo Canggu appointment always make sure that you have enough sleep. 

Keep your skin moisturized 

This isn’t something that you can do overnight. If you’re serious about preparing your skin as the canvas for the work of art, you’re going to need to do this early on way before your tattoo appointment. 

Cut down on the sunbathing 

Bali is all about tropical bliss. The warm (scorching) sun blanketing your skin. The beach outings and the salty winds and waves. We get it. But if you’re planning to get tattooed in Bali during your holiday, you might want to hold right there. Stop the sunbathe for at least one week before your tattoo appointment. Seriously, stop it. You don’t want to make your skin endure a tattoo wound on top of a nasty sunburn. Nope. 

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Both sunburn and any kind of pigmentation caused by the sun meant that your skin will need to recuperate first. Your skin will need to take its time to repair all of the damaged cells caused by the exposure of sun. Is there any chances that this would actually be affecting your tattoo result? 

canggu tattoo bali

Absolutely. It wouldn’t just affect your newly tattooed skin. Excessive exposure to sun will lead to discoloration of your tattoo in the long run. As for the newly inked skin, what sun damage to the skin have done may further upset your skin and even cause infection. This will inevitably affect the healing process of your tattoo. 

Schedule your holiday well 

If you plan to get a Canggu tattoo then there’s no reason for you to not plan your holiday well. Most people who would get a tattoo in Bali would do it in the last days of their holiday. That’s because when you’ve got a newly inked skin, you wouldn’t be able to swim or sunbathe. So make sure that you always have a good, solid plan. 

How To Rebrand Without Risking Your Business

Branding is often underestimated and forgotten in the beginning of the business. It is quite hard to create a brand certainly in the beginning because you still try to figure out who your target customers are. Besides, there are many other priorities you think more urgent than branding your business identity. In addition, business sometimes is unpredictable. Your business might experience various changes in your business plan which affect the branding strategy itself. Therefore, some companies go for re-branding strategy. There are companies that rebrand because they expand their product offering. Therefore, re-branding is not that uncommon. 

Factors that can drive you to rebrand your business

As mentioned earlier that re-branding is not new practice. Some companies have the need to do it due various reasons. It is quite complicated process but if your reason is enough then there is no reason for you not to do it especially when it affects the mission, value, and market of your business. If your brand is no longer represents those factors, you should consider to rebrand. Here are other major reasons why you should consider a rebrand.

Connection to Customers

Your business has solid connection with your customers. Therefore, a brand is designed to connect your company and your customers at its finest. If you plan to re-position your target market through price, place, or products, you need may need to rebrand because your brand should follow the market position. 

Something that Represent Your Business’ Identity

Business expansion is also one of the most common reasons why companies rebrand. It can be a total change or just a refresh. Expanding your market to international market for example, requires you to own a brand that truly identify and represent your business. Your new brand should reflect your mission, goal, and personal identity. Those are reflected through the right logo. Symbolism, messaging style, etc. 

Change in Visions

If your business’s mission, value, or vision change, you may need to rebrand. The new brand should reflect your philosophy because it affects decision making for your business in general. The philosophy of your company is guide that direct your business to a destination you marked. Even though re-branding is not uncommon, it doesn’t mean you can do it randomly without consideration. You can’t just rebrand your business out of boredom or ego. it is highly suggest to not rebrand if your reason is to cover up a crisis, look for attention, or aim for impact. Those are not the right reasons to rebrand because it will risk your business instead. 

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Combinations of Merged Brands

Mergers and acquisitions are when two companies come together. Automatically, two brands should come together as well. If your company is joined or acquired with another company, it is time to adjust the brand and make some changes through re-branding. For companies that go for mergers and acquisitions, finding new brand is the right solution. The new brand should reflect the new entity of the companies involved. A rebrand due to mergers and acquisitions will also help build trust as well as prevent confusion due to the two companies come together. 

Scuba Diving Lessons for Beginners: How to Better Conserve Air

One thing that enables us to visit the underwater to study and admire the marine life; airs. Among other safety gears, airs is the most essential thing for scuba diving. Conserving air is very important to learn during scuba diving lessons for beginners. More air means you have possibility to go for longer dives, having increased bottom time and becoming more confident underwater. These all helps to increase your chances to see more of the marine life. With limited air in your scuba tank, you want to save it as long as possible. Here are several ways and techniques every diving beginners need to learn to conserve your precious air underwater. 

Scuba Diving Lessons for Beginners: How to Better Conserve Air

Always Breathe Slowly, Deeply, and Try to Relax

The most important scuba diving lessons is breathing lesson. The way you breathe directly impact your air consumption. During diving, it’s very vital to be conscious about your inhalations and exhalations. Slow and deep breaths, while essential to conserve air, also allow your body to absorb more oxygen. Exhale fully to reduce the volume of dead air as well as carbon dioxide. Lesser carbon dioxide levels means delaying the urge of taking another breath. Pause for one second on breathe to create a nice breathing pattern. Try to relax so you can better regulate your breathing patten. Avoid breathing too quickly either during excitement or panic situation—those all will increase air consumption. 

Attach Your Snorkel to the Mask

During your scuba diving lessons for beginners, try to practice breathing with both snorkels and regulator alternately. Use snorkel to breathe when you are still on the surface. On actual dive, you will spend quite a time on the surface, whether to wait for your dive buddy or swimming to the anchor line to descend. Having your snorkel attached to the mask would be a great help to conserve more air than breathing through the regulator from the very start. 

Practice Your Buoyancy Control on Scuba Diving Lessons for Beginners

Perfect your buoyancy control during your scuba diving lessons for beginners. Being able to control buoyancy result on using less energy, which in turn saving more air. Know that energy spend while you are fighting to keep on the bottom or floating on the surface directly relates with air consumption. 

Streamline with the Currents

Spend less energy and decrease resistance by using the current for your benefit. Streamlining to the currents, instead of fighting against it, help you to dive in more relaxed manner which means reducing the air consumption. 

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Dive Shallower and Slower

So this is the basic rule of diving; the deeper you get, the more air you consume. Therefore, the less time you can spend underwater. To conserve more air, try to dive just above the coral reefs. You can see much without spending a lot of air. Also, dive slowly to decrease energy use. Doubling the speed would only cost you four times of energy, which means consume more air. 

Practice Checking for Leaks 

All of your effort for reducing air consumption will go into waste if there’s a leak in your equipment. Learn how to check for leaks in your O rings, connection points, and inflator hose during your scuba diving lessons for beginners. Have your gears regularly serviced by professional. 

How to Become Innovative Leader in The Business

Involving yourself in business opens many opportunities to become a great leader. There are many potentials you can take advantage of to become successful. However, business is also challenging in so many ways and it is not a secret anymore. Everyone knows that and still, there are many people who want to try their luck in the business industry. One of the most important keys to be successful leader in the business is innovation. However, it is not as simple as coming up with new ideas. It is more than that especially today when everything is fast paced. Innovation today is more about making purposeful changes, meaningful breakthrough, bringing sustainability, as well as making difference. 

Maintain and develop innovation in business

Being involved in business industry is a not an easy feat. The competition is tough and you have to always be at the front if you want to thrive. Being innovative is a quality you have to possess when you dream to become a successful, great leader in business industry. Here are things you can do to become innovative leader in business industry.

How to Become Innovative Leader in The Business

Be More Innovative

Change your mindset to be more innovative. Mindset is the first thing you have to change. it is important for you to know who you are and what you truly want. Changing your mindset means you have to use your awareness to help you create habits that can lead you to success. By changing your mindset, you know where to put your focus on. 

Realistic Tendencies

Avoid delusional expectation and be more realistic of the outcomes. There is no need to rush. You have to set measurable outcomes. You don’t have to force your brain to come up with something quickly. Sometimes, ideas come up during unexpected situations or when you are least guarded. Create a plan to do something you love such as walking down the beach, riding a bike, doing sports, etc. 

Problems Sparks Innovation

Innovation can be be created through problems. Therefore, do not feel discouraged when you find problems. Those can be your way to find innovation. You can try solving the problems you experience yourself and find the solution. It can lead you to think differently positive. Or, you can take a look at your surroundings and analyze the problems most people are struggling with. 

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Embrace the Tech

Do not fear of technology because it is one of the most effective tools to help your innovation come true. Technology can help you with automation system. It means, the result of your innovation can come out even faster. If you are not familiar yet with technology and digital approach, start to familiarize yourself now.

Innovation Includes Problem Solving

Remember that innovation is not only about ideas and creativity. It is also about problem solving. And problems most likely to appear in diverse environment. Therefore, you should embrace diversity in business industry. Your innovative mind will be stimulated more when you are engage with diverse team at work and diverse customers. Diversity is something you need to leverage in your work environment and your life in general because it can drive innovation. 

Why Surf Camp Indonesia is One of the Best in the World

Going to surf camp Indonesia could be the best surfing holiday you could ever give to yourself. There’s endless lists of reasons. The sheer variety of waves, dozens of islands and beaches with best pumping swells, the warm water, the tropical sun, and many things more. Sit snuggly between Indian and Pacific Ocean, Indonesia enjoys consistent swell season almost all year round. Also, Indonesia is an archipelagic country—means there’s a lot of sea and ocean between the islands, creating more surfing opportunities. Some even say that if you list twenty five of the best waves, fifteen of them would be find somewhere in Indonesia. If that’s not enough reasons for you, this following list would convince you to pack and book a surf camp in Indonesia for the next holiday. 

Sheer Amount of Surf Destinations

Which islands in Indonesia you want to go? The relaxing swells in Bali? The secluded Sumba? The surfing mecca, Mentawai? Or the mechanically perfect groundswell wrap in northern Sumatra? You  have all the choices! Surfing in Indonesia is endless and greatly varied. Also, in every surfing destination in Indonesia, you will find surf camp to stay. 

Surf Camp Indonesia is the Cheapest

This is definitely the deal maker. You come to any surf camp in Indonesia and would find very affordable surf lessons there. Even a secluded and luxurious surf accommodation in Sumba, Indonesia, would spend roughly the same amount for having a basic surf accommodation in France. 

Different Taste of Waves, Culture, and Food at Every Region

Do you know that Indonesia is greatly, culturally diverse? Every island has its own traditional belief, customs, cultures, and set of favourite dishes! That’s why it’s fun to always make a returning surf trip to Indonesia. There’s always something new to explore in each new surfing destination. Nothing could beat original cultures—dan

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Natural and Cultural Attraction at One Package

You won’t get easily bored in Indonesia. There are just so many things to explore when you are not busy riding the waves! Let’s say you are staying in Bali, for example. When you are having a break from the pumping swells, you can always visit the Pura, hike a mountain, go to waterfalls, or watch a Barong dance. That applies in almost every island in Indonesia!

Indonesia Surf Camp is Backpacker-Friendly

This country is backpacker paradise. You don’t have to pay so much just for a room, as long as you don’t mind sharing with other people. Popular surf destinations like Bali usually have more competitive price in accommodation. Means you’ll get more choices for budget-friendly surf camp during your stay in Indonesia.