Category Archives: Business

Earning Customer Loyalty via Online

There are many reasons for customers to choose particular brand. There are customers who like buying unique or customized products and services. There are also those who like the way they are treated as customers. Earning loyalty from your customer is a must. It needs to be done immediately even after the first transaction. When you have a customer buying a product or service from you, make sure to stay in touch with them. Therefore, you can build immediate loyalty. You can do it in many ways. However, you can consider doing it online as well since it provides efficient strategies. 

Earning Customer Loyalty via Online

How to earn your customers loyalty using digital strategies

Acquiring new customer is essential for your brand to keep thriving. However, it is very challenging. Not to mention that it can cost a lot as well. Therefore, you should choose the most effective strategies to do so. Then, you have to build their loyalty once you have acquired them to buy your products or services. Taking actions immediately to earn your customer loyalty will benefit your business. Here are several ways you can do it online.

Reachable by Customers

Make sure that you are always reachable by your customers. You can do it by staying connected to social media. Using social media is very common now especially for e-commerce. It is great tool to build your brand reputation and increase brand awareness. You should add a plug-in on your official website to make it connected to your social media account. Therefore, you will always be available to help your customers after they made their purchase. It is also great idea to suggest your new and existing customers to follow your social media. However, make sure that you can manage your account well. You should provide helpful posts. Also, make sure that you deliver your authenticity through your posts on social media. 

Earning Customer Loyalty via Online

Provide Quality Service on Constant Basis

Make sure that you not only offer great products but also provide quality service on constant basis. Your products can make good first impression of your brand. However, quality service can make your customer stay loyal. Keep in mind that after buying your products, your customers may have problems or questions. Therefore, you should provide quality service to help them. You can do it online by providing online chat tool. This way is considered more efficient because your customers can get help in real-time experience. Do not forget to include phone number that customers can contact to when they have problems.  

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Strong Online Connection with Customers

Build s stronger connection with your customers to earn their loyalty. Through your social media accounts, you can build connection with your customers by creating the meaningful cause. However, make sure to avoid political topic because it can be too sensitive. Instead, you can focus more on the topic of social movements. Those have more societal benefits which are clear in the eyes of your customers. This way, you will make your customers feel like they do the right things by buying your products or service, it is because their purchase make difference in some ways. What they buy can provide societal benefits. 

The Trait of Listening to Customers Benefits Your Business

Customers often have high expectation and demand. It can be very challenging for you to build long lasting relationships with your customers. You should make good impression through your products and make them stay by providing quality service. However, it is not the end. You still have to proceed to another stage, which is maintaining the relationship. There are many business owners who failed building string relationship with customers. As the result, their customers turn to another brand. However, you can avoid the same fate by having the right quality which is listening to your customers.

Listening to your customers

Listening to your customers is not only about hearing what they say but also using your empathy and genuine care. It is true that most customers always want to be right in everything. However, you are also aware that every customer is unique and may face different problems. To be able to handle them all, there is nothing you can do other than listening to them attentively. 

listening to your audience

You cannot please everyone

The reason why you should treat your customers like royalty and place them as a hero is to make them feel happy and satisfied. However, the saying also goes “you cannot please everyone”. you don’t know what can make each of your customer feel happier. You don’t know what kind of service you should provide that fit their concern. Therefore, you should listen to your customers more. As an entrepreneur, you can create something you think people will like. However, there is no guarantee that what you predicted will be accurate in reality. By listening to your customers, you will know better of what to do to improve your business. Not to mention that your customers will feel they are being taken care of as well.

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Meeting demands

You may have your ideal of innovation you can create. However, you still have to be willing to meet the demand and needs of your customers base. They play important role for the success of your innovation. Their opinion do matter for you and your business. Therefore, you should be willing to listen to your customers no matter what. It is not easy to listen to your customer. In fact, it can be challenging because it needs dedication. You have to make time to do so. You cannot just wait until you have time. 

Make your customers feel they’ve been heard

Listening more to your customers can make them feel heard and seen. It also means that you acknowledge their presence as human being not money maker. It will make them feel appreciated when their opinion is taking into account. Listening to your customers will not always be easy because sometimes they don’t understand what you are trying to convey. Sometimes, the fault of the problems is not on your side but your customers’. However, you cannot just blame them either because it will only end badly. Thus, build your patience while listening to your customers and ask for their feedback to help you improve your products and services.

How To Rebrand Without Risking Your Business

Branding is often underestimated and forgotten in the beginning of the business. It is quite hard to create a brand certainly in the beginning because you still try to figure out who your target customers are. Besides, there are many other priorities you think more urgent than branding your business identity. In addition, business sometimes is unpredictable. Your business might experience various changes in your business plan which affect the branding strategy itself. Therefore, some companies go for re-branding strategy. There are companies that rebrand because they expand their product offering. Therefore, re-branding is not that uncommon. 

Factors that can drive you to rebrand your business

As mentioned earlier that re-branding is not new practice. Some companies have the need to do it due various reasons. It is quite complicated process but if your reason is enough then there is no reason for you not to do it especially when it affects the mission, value, and market of your business. If your brand is no longer represents those factors, you should consider to rebrand. Here are other major reasons why you should consider a rebrand.

Connection to Customers

Your business has solid connection with your customers. Therefore, a brand is designed to connect your company and your customers at its finest. If you plan to re-position your target market through price, place, or products, you need may need to rebrand because your brand should follow the market position. 

Something that Represent Your Business’ Identity

Business expansion is also one of the most common reasons why companies rebrand. It can be a total change or just a refresh. Expanding your market to international market for example, requires you to own a brand that truly identify and represent your business. Your new brand should reflect your mission, goal, and personal identity. Those are reflected through the right logo. Symbolism, messaging style, etc. 

Change in Visions

If your business’s mission, value, or vision change, you may need to rebrand. The new brand should reflect your philosophy because it affects decision making for your business in general. The philosophy of your company is guide that direct your business to a destination you marked. Even though re-branding is not uncommon, it doesn’t mean you can do it randomly without consideration. You can’t just rebrand your business out of boredom or ego. it is highly suggest to not rebrand if your reason is to cover up a crisis, look for attention, or aim for impact. Those are not the right reasons to rebrand because it will risk your business instead. 

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Combinations of Merged Brands

Mergers and acquisitions are when two companies come together. Automatically, two brands should come together as well. If your company is joined or acquired with another company, it is time to adjust the brand and make some changes through re-branding. For companies that go for mergers and acquisitions, finding new brand is the right solution. The new brand should reflect the new entity of the companies involved. A rebrand due to mergers and acquisitions will also help build trust as well as prevent confusion due to the two companies come together. 

How to Become Innovative Leader in The Business

Involving yourself in business opens many opportunities to become a great leader. There are many potentials you can take advantage of to become successful. However, business is also challenging in so many ways and it is not a secret anymore. Everyone knows that and still, there are many people who want to try their luck in the business industry. One of the most important keys to be successful leader in the business is innovation. However, it is not as simple as coming up with new ideas. It is more than that especially today when everything is fast paced. Innovation today is more about making purposeful changes, meaningful breakthrough, bringing sustainability, as well as making difference. 

Maintain and develop innovation in business

Being involved in business industry is a not an easy feat. The competition is tough and you have to always be at the front if you want to thrive. Being innovative is a quality you have to possess when you dream to become a successful, great leader in business industry. Here are things you can do to become innovative leader in business industry.

How to Become Innovative Leader in The Business

Be More Innovative

Change your mindset to be more innovative. Mindset is the first thing you have to change. it is important for you to know who you are and what you truly want. Changing your mindset means you have to use your awareness to help you create habits that can lead you to success. By changing your mindset, you know where to put your focus on. 

Realistic Tendencies

Avoid delusional expectation and be more realistic of the outcomes. There is no need to rush. You have to set measurable outcomes. You don’t have to force your brain to come up with something quickly. Sometimes, ideas come up during unexpected situations or when you are least guarded. Create a plan to do something you love such as walking down the beach, riding a bike, doing sports, etc. 

Problems Sparks Innovation

Innovation can be be created through problems. Therefore, do not feel discouraged when you find problems. Those can be your way to find innovation. You can try solving the problems you experience yourself and find the solution. It can lead you to think differently positive. Or, you can take a look at your surroundings and analyze the problems most people are struggling with. 

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Embrace the Tech

Do not fear of technology because it is one of the most effective tools to help your innovation come true. Technology can help you with automation system. It means, the result of your innovation can come out even faster. If you are not familiar yet with technology and digital approach, start to familiarize yourself now.

Innovation Includes Problem Solving

Remember that innovation is not only about ideas and creativity. It is also about problem solving. And problems most likely to appear in diverse environment. Therefore, you should embrace diversity in business industry. Your innovative mind will be stimulated more when you are engage with diverse team at work and diverse customers. Diversity is something you need to leverage in your work environment and your life in general because it can drive innovation. 

Tips To Keep Going Strong in Running Your Business

Running your own business requires you to have mental strength more than ordinary people. The challenges and hurdles are real. When you decide to get involved in the business industry, the challenges are not only from your competitors outside but also from the inside such as building solid team, managing finance, keep yourself motivated, and many more. Internal battles are sometimes inevitable when it comes to running your own business. Many people end up giving up their passion in entrepreneurship because they can’t handle the pressure. Starting a business might be easy but surviving and growing it are different story. 

How to stay strong running your business

Aside from many challenges regarding to your business, there are internal battles you may face sooner or later. It is common and inevitable but that doesn’t mean you will not be able to overcome it. Here are some things you may consider to keep going strong in running your business.

Tips To Keep Going Strong in Running Your Business

Avoid Thinking Too Much

It is good sometimes to see someone else instead of focusing on yourself too much. By looking at others, you have to distract yourself and make up your thoughts. Some problems sometimes come because you think too much and always think of the worst. It pressures you more. When you feel like you are getting depressed with the problem inside yourself such as lack of creativity, motivation, or spirit in running your business, look up at other successful people who have overcome their hurdles. Try figure out what qualities they have to be successful. You may not be able to follow every step they took but at least you positive insight. 

Don’t Think Everything Can Be Figured Out

Think that everything is figureoutable. It means every hurdles come with their solution if you search enough. There are always options of alternatives of what you can do to make the right decision in solving the problems you are facing. Besides, do not think that you are struggling alone. Millions of people might suffer from the same problems like you do now. It can make you feel less lonely. Remind yourself of a dream you wanted to achieve when you started your business from the first time. Find the reasons why you have to keep going strong. 

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Bring Your Own Motivation and Passion

Motivation and passion are not something to seek. You can bring them on your own. Find the reasons why you feel like you lack of creativity, motivation or passion. There must be a reason no matter how silly it may sound. Then, try something that can help elevate your spirit once or twice and see if it can influence your mood. You can try moving your body more physically especially if you have been spending your time in front of your computer for hours. Physical activities such as walking, running, or doing your favorite sport can help clear your mind. That’s when you will realize something you might have missed before. 

Keeping yourself to stay strong in running your own business is not easy but it is not achievable either. When you are in this phase, do not give up too easily because you don’t know what will wait for you. 

How To Make Influential Digital Marketing

Digital marketing is one of the most influential tools for business. The year is going to end so you must plan something more influential. Many business owners use different digital marketing strategies to make a successful end of the year. You can also optimize your strategy to gain more positive results. Therefore, you will be more ready with new spirit to welcome the New Year. One of the best things of digital marketing is that it has no limit of what you can do to maximize the impact. You can tweak here and there and improve this and that to optimize the result. 

Influential digital marketing to end the year

There are various strategies you can try to elevate the progress of your business through digital marketing strategies. Here are examples of them.

Influential digital marketing to end the year

Video with Unique Contents

Create video strategy with a little bit different contents you used to make. You can make persuasive videos starring your employees, marketing teams, as well as customers. Make it as meaningful as possible in every video so the viewers get the message. The videos can be used as another way to give the viewers testimonials. Therefore, the audience may consider your products and services. This type of video is also good to gain loyalty from existing customers because they will feel appreciated and valued. 

Tell Stories

Improve the value of your brand by making some adjustments to the “About page” on your website. It is also important for you to share the story with the stakeholders so they know exactly why they must do the business with you and how beneficial it is for both parties to work together. This kind of strategy in digital marketing is great to improve your business reputation.

A Thank You Note

Improve your relationships by sending a thank you notes to your customers, sending new information about new products or informative news, information about renewal incentives, and many more. You have to keep in touch with your current customers and send relevant info. You can even conduct a survey to know more about their thoughts of your products or services. This type of digital strategy is good to solidify relationship between you and your customers in the long run.

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Do Your Research

Don’t get bored doing a research more to know deeper about the potential of your business. Research is important strategy because it gives you important information and data you need to improve your business. The research can be about your customers, about product innovation, or customer service. The kind of research you do can influence your planning. That’s why it is important to do a digital research. 

Know When to Stop

Learn to know when to stop. Some of digital marketing strategies might not always work for your business no matter how hard you have tried. Instead of focusing on that failure, it is best to move on and search for more effectiveness. Your every hour is precious so you should not waste it anymore especially near the end of the year. You can find something else to focus on and it will be more influential than staying at the same spot. 

Tips To Maximize Your Business Development Plan

Business development is important if you want to make your business better and bigger especially in the long run. It includes values, ideas, strategies, plans, and activities to develop your business so it can be up to another level of success. Business development also involves resources both people and technologies to make it truly work. The success of business development can also be measured if you know the current state of your business. That’s why conducting research of your own business is the first thing you have to do. From then, you will find out what you have to do to make it grow bigger. 

Maximizing your business development plan

Every business owner may apply different approach in developing their own business. It is because every business has different characteristic which requires different strategies to work. Therefore, it is not necessarily effective to follow what others did in developing their business because it may not work the same for yours. Here are what you can do to maximize your business development plans.

Focusing your plan

It is easier said than done because staying focused on your plan is challenging in reality. Focusing your plan also means you have certain target to reach. Distractions and hassles are inevitable but you can avoid them better when you focus your plan. By focusing means you know what to prioritize first. Business development plan can be complex but it can result positively when you execute it well because you focus it in the right path. 

Delegating your business development plan

It can help optimizing the rate of success. You have to know how to leverage your resources, including people and technology. Both are valuable resources for your business development. By delegating every task and plan, you will get more done. The plan will be able to be run more efficiently. Choose the right technologies that can help the process more efficient as well. 

Stay organized with the plan

Business development is not a simple effort. It is a long-term value which extend across overall department in your company. It can be messy so stay organized with the plan is necessary. When you keep your effort organized, it will be easier to handle things such as contacts, leads, strategies, marketing plan, finance, etc. 

Make time to execute business development successfully

Lots of people are highly driven by the needs to develop their business yet only a few who commit to it. When you decide to go with plan of business development, you have to make time for it. You have to dedicate yourself to make the best effort to reach the goals you have developed. Business development is not something you can do half-heartedly. Making time to execute every plan and activity perfectly is a must.

Never stop learning to develop your skill

Developed skills will help your business in the long run. By sharpening your skills, you have more strength as well as knowledge to develop your business successfully because you know what you are getting into. 

Things That Make Entrepreneurs Fail

Being a successful entrepreneur is not easy. Aside from tough competition in the market, it is hard to stay focus and unwavering. Challenges and obstacles seems endless because you face one problem after another. It is true that running your own business is promising and the benefit is rewarding. However, it is not a flower path. It is not for the weak as well. Lots of entrepreneurs fail in their attempt to grow a successful business. It requires dedication and other sacrifices. It sound so daunting but if you are already afraid now, you are not going to survive later. 

Find out things that can make you a failed entrepreneur

Being entrepreneur doesn’t require you to be wealthy. There are other things that will contribute to your success. Financial resources are important yes, but other things such as problem-solving skills, leadership, time management, and others which are as crucial. The most challenging phase is the first two year. According to Forbes, 8 out of 10 fail within that period. So what most likely to make entrepreneur fail in running their own business?

Things That Make Entrepreneurs Fail

Poor planning

This is the most common thing that makes entrepreneurs fail in working on their business. Running your own business from scratch means you are the boss yet you still have to do other responsibilities instead of sitting pretty. There are many things on the plate that can make you feel overwhelmed. You have to deal with the market, accounting, customers, taxes, and many more while being stress managing your team. Thus, failure to plan will result in disaster. Planning doesn’t guarantee your business to be successful. However, it can help you reach success smoothly. Business plan is like a map that can guide you to reach your success. Successful business is gained via well execution of a well-thought-out plan. 

Poor time management

This is important factor in business because you won’t get nowhere if you keep being left behind. It doesn’t mean you should run your business in a rush. However, time management is about how you make time as effective as possible. No matter what your profession, you only have 24 hour a day. That’s why time is the greatest asset. You won’t get it back once you waste it. To make time as effective as possible, you need to know how to prioritize every task. In addition, always say no to procrastination because it is your worst enemy. Try to create system that can help automate your everyday tasks. 

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Lack of persistence

It is true that entrepreneurship is not for the weak and quitter. Running a business can be tiring. That’s why lots of them end up giving up before reaching anywhere. That’s why it is highly advised by the experts to start a business based off what you are passionate about because it helps in maintaining motivation. Another thing to do to keep your persistence is to focus on your roots. You need your reasons to outweigh your excuse to stay persistent. Keep reminding yourself the reasons of why you are doing what you are doing.

Where To Advertise Your Business Effectively

You need to advertise your products or services if you want to be known and gain more customers. Advertising your business can be done in various ways. One of the most effective ways is via online. When you focus on online advertisement, there are many benefits you can get such as wider range of potential customer, easier access, low cost, and high level of effectivity. Of course, there are also companies who still focus on other strategies such as print advertising, radio, TV direct mail, and many more. They are still relevant until now but online advertising is seen to be more effective and efficient in many ways. 

Advertise your business in the right place

The benefit of online advertising is that it keeps growing. It is one area of marketing that is promising for business especially for small business. Conventional advertising on the other hands are more expensive, as well as time-wasting. Thus, you might as well try online advertising to see if it’s really effective to advertise your business. Here are recommended places to advertise your business online.

Online advertising for business

Google Adwords is one of the most used online advertising. Of course, it is also related to the fact that Google is the main share in the search engine market. It is just right to say that it is the biggest platform to advertise your business effectively. The strategy you can use is Pay Per Click marketing. You will be able to create image, text, or even video based advertisement to target people who search for particular keywords. You can also get more specific by deciding when your ad being displayed. Thus, any cent you spend will be more efficient. Other available options include Display Network, Search Ads, or Remarketing campaign.

Facebook Advertising is also a great place to advertise your business efficiently. Social media is one of the most powerful tools to build connection and engagement worldwide. You can also target particular potential customers effectively using social media. Thus, Facebook Advertising is effective especially for small business. Basically, it is quite similar with Pay Per Click Advertising. However, Facebook Advertising offer more benefits because you can include video and image along the text. The exposure is also higher to a targeted audience for free. User interests and demographic makeups are what Facebook lets you target. 

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LinkedIn Ads is more for professional services industry. If it is what you are getting into now, then this platform is the right place. The best thing about LinkedIn is its ability to serve highly targeted ads to others professionals as well as businesses on LinkedIn. To use the service from this platform, you will need to prepare your budget because the cost is higher. However, it is worth it because you will get to target your ads to specific people. 

There are also other platforms where you can maximize your ads for business effectively such as Instagram, Twitter Advertising, Pinterest Ads, Stumbleupon Ads, and many more. Choose the one that fits your interest and budget to maximize your business advertising. 

Cons of Running a Family Business

Running a family business can be a good idea because it sounds more efficient. You don’t have to go through background check or interviews because you already knew them personally. Working environment will be more comfortable as well because you don’t have to deal with awkward silence whenever you are working together in the same place. However, working together with your family members to run a business also have several disadvantages you need to consider. By weighing the pros and cons, you will be able to decide wisely.

Disadvantages of running business with family members

Running a successful business with family sounds like a dream came true. However, it is not as promising as it looks. Aside from looking for the benefits, you also need to consider the risks and disadvantages of it. Every decision you take has different consequences you need to face. As of now, here are several disadvantages of running a business with family members.

It is true that you will likely to feel more comfortable to work with the people you already knew especially family members. The problem is, thing can go too comfortable at some points which can influence the growth of your business. Your business may end up grow slowly because of the lack of professionalism and deadline to achieve excellence performance.

Another disadvantage of running business with family members is that the challenge of separating business and personal matter. It is easier to blend them and affect each aspect. You may end up bringing your business problem to your personal life and vice versa. This can cause serious rifts between family members. When things get worse, your business will be at risk as well. Business conflicts involving family members tend to take a toll and more persistent.

It can be harder to find fresh ideas because you and your family members have the same perspective. In business, fresh ideas are needed to create innovation that can help the business to grown even more. And more often than not, outsider and non-family members are the ones who can come up with those fresh ideas because they have different backgrounds, perspectives, as well as upbringing.

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Business practices can be more unfair because of minimal system established. The succession of company is usually guaranteed to the next family member in line ignoring the importance of skill and talent. More unqualified or less talented family members may end up with responsibilities they are not capable of to manage with. In return, the business itself can be at risk.

Innovation can be harder to create due to family tradition or common upbringing which promote closed-mindedness. It can intensify the resistance to change. It can be hard to think out of the box. It will also be hard to create clear guidelines when it comes to system and leadership succession. When you work with non-family members in running a business, it doesn’t matter if you lead a team with older members. However, the case can be different when you work with family members.