In general, the concept and goal of marketing is simple; you need to know how to get more with less resources. So does you can apply the digital marketing strategy to develops your own business with only some of the popular online platforms.
When you are running a business, no matter how small your budget is, at least you have it. Not to mention about how many hours you have put your works in it and the other resources you may have not realised before such as social media accounts, official site and more.
And there is actually one another thing you need to do which is how you can optimise all of the assets you have had on your hands as well as your own works. That’s all. Is there anything else?
Let me ask you questions:
- Have you been put an online ads before for your business that you have put online?
- Do you know how you can get more social shares and engagements for the contents on your business social media accounts?
- Wait! So you have not been built your business official site yet?
- Does your business Instagram account has only dozens of followers and so does the Facebook page?
And more of questions that will really make you think that what you have done so far is nothing but focusing your energy on the other useless things your business doesn’t need.
In term of digital marketing strategy to develops your business, there are many of things you should have deal with. But the other businessmen are actually don’t getting used to them so they will find an agency for that. You can also do the same thing to ensure that your business has been developing to the right way.
And to know more about how lack your digital marketing strategy is, let me show you how the other businessmen are doing it the right ways.
Digital marketing platforms are targeting the right customers
Let me ask you another question to make you understand about this point: “To whom the baby diapers will be sell?”
I am serious in asking you that. See, if you have the same business who do you think will need the baby diapers, then the main answers for that could be;
- Women who will give birth soon, and;
- Parents who have just got their babies weeks or months ago.
When its come to talk about the digital marketing strategy for that baby product, you may won’t put an ads on Facebook and included the baby’s grandparents but it is more likely to add the parents friends who will buy gifts to celebrate the birth.
Grandparents are close to the babies especially they are as family, but it won’t make them as the targeted customers since there is a small chance for them to buy such product. But it will be different when your baby products are the clothes and shoes for the babies, both the parent friends as well as the grand parents will be the great targeted customers for that.
It is different with the ads on tv or radio that can be seen and heard by those who doesn’t even had a baby or even not getting married yet. Digital marketing ads truly will help you not to shouting at crowds.
Each online platforms have their own uniqueness
To be honest, you won’t find your grand father uploading his activity with his grand child on Instagram even though it will be possible, right? But it won’t be a new thing when you are logging into Facebook and find that there are actually grand parents doing the same thing that you rarely seen on Instagram.
Each platforms have their own user dominations where Instagram will mostly used by those who love to share the images and videos while Facebook is getting a bit greedy where you are almost can share everything.
So do the their ads platforms when you are going to use them to target the customers through online ads.
Social media contents are vital for business accounts
Does your business has been got an editorial calendar? If not, you may have not been planning about the contents for your business social media accounts. It is important even though you have been built a great official site simply because social signal is great for every business in the world.
You can get more visibility and even to support your site traffics so your online business will be performing better in the future.
Through social media, you can also share the meaningful messages to the customers in various way. Do you know why the emotional of Thailand ads are popular in the world? I am truly believe that it is caused by the power of social media ever since I have not been knowing any of Thailand’s TV channel until today.
There’s nothing can stop you to make your business the same way as that through the digital marketing strategy.
How well your business official site performing on Google?
Google has becoming the popular search engine in the world for years. many of us have known that as the undeniable fact which is mean that many users in the world have been using it to find information and buying stuffs without ever leaving their home or office.
If your site is mainly focusing on selling the baby diapers, can your site appeared on the first page of Google when the parents are typing the “buy the best baby diapers” word? If not, one of the digital marketing strategy you have to make its plan will be how you can deal with the Search Engine Optimisations (SEO) for the targeted keywords related to your business.
SEO is vital to increase your business site visibility through search engines and later it will a great asset if your site have more traffics, better Domain and Page Authority, and many more. The good thing you need to know is that a site itself can be valued for even up to millions of Dollar when it can perform well on search engines while it can generating more money.
Those are only some of the ways how digital marketing strategy can helps and develops your business in the future. If you can’t do them all or have less knowledge and experiences in it, you can call the digital marketing Bali to finish all the hard works for you.
In the meantime, you can start thinking about the other online assets your business should have such as preparing its popular social media accounts, makes the site even looks professional, preparing the contents, etc. But if you are confusing about all of those, simply get in touch with the digital marketing agency I just told you on above.