Category Archives: Business

Tips To Keep Going Strong in Running Your Business

Running your own business requires you to have mental strength more than ordinary people. The challenges and hurdles are real. When you decide to get involved in the business industry, the challenges are not only from your competitors outside but also from the inside such as building solid team, managing finance, keep yourself motivated, and many more. Internal battles are sometimes inevitable when it comes to running your own business. Many people end up giving up their passion in entrepreneurship because they can’t handle the pressure. Starting a business might be easy but surviving and growing it are different story. 

How to stay strong running your business

Aside from many challenges regarding to your business, there are internal battles you may face sooner or later. It is common and inevitable but that doesn’t mean you will not be able to overcome it. Here are some things you may consider to keep going strong in running your business.

Tips To Keep Going Strong in Running Your Business

Avoid Thinking Too Much

It is good sometimes to see someone else instead of focusing on yourself too much. By looking at others, you have to distract yourself and make up your thoughts. Some problems sometimes come because you think too much and always think of the worst. It pressures you more. When you feel like you are getting depressed with the problem inside yourself such as lack of creativity, motivation, or spirit in running your business, look up at other successful people who have overcome their hurdles. Try figure out what qualities they have to be successful. You may not be able to follow every step they took but at least you positive insight. 

Don’t Think Everything Can Be Figured Out

Think that everything is figureoutable. It means every hurdles come with their solution if you search enough. There are always options of alternatives of what you can do to make the right decision in solving the problems you are facing. Besides, do not think that you are struggling alone. Millions of people might suffer from the same problems like you do now. It can make you feel less lonely. Remind yourself of a dream you wanted to achieve when you started your business from the first time. Find the reasons why you have to keep going strong. 

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Bring Your Own Motivation and Passion

Motivation and passion are not something to seek. You can bring them on your own. Find the reasons why you feel like you lack of creativity, motivation or passion. There must be a reason no matter how silly it may sound. Then, try something that can help elevate your spirit once or twice and see if it can influence your mood. You can try moving your body more physically especially if you have been spending your time in front of your computer for hours. Physical activities such as walking, running, or doing your favorite sport can help clear your mind. That’s when you will realize something you might have missed before. 

Keeping yourself to stay strong in running your own business is not easy but it is not achievable either. When you are in this phase, do not give up too easily because you don’t know what will wait for you. 

How To Make Influential Digital Marketing

Digital marketing is one of the most influential tools for business. The year is going to end so you must plan something more influential. Many business owners use different digital marketing strategies to make a successful end of the year. You can also optimize your strategy to gain more positive results. Therefore, you will be more ready with new spirit to welcome the New Year. One of the best things of digital marketing is that it has no limit of what you can do to maximize the impact. You can tweak here and there and improve this and that to optimize the result. 

Influential digital marketing to end the year

There are various strategies you can try to elevate the progress of your business through digital marketing strategies. Here are examples of them.

Influential digital marketing to end the year

Video with Unique Contents

Create video strategy with a little bit different contents you used to make. You can make persuasive videos starring your employees, marketing teams, as well as customers. Make it as meaningful as possible in every video so the viewers get the message. The videos can be used as another way to give the viewers testimonials. Therefore, the audience may consider your products and services. This type of video is also good to gain loyalty from existing customers because they will feel appreciated and valued. 

Tell Stories

Improve the value of your brand by making some adjustments to the “About page” on your website. It is also important for you to share the story with the stakeholders so they know exactly why they must do the business with you and how beneficial it is for both parties to work together. This kind of strategy in digital marketing is great to improve your business reputation.

A Thank You Note

Improve your relationships by sending a thank you notes to your customers, sending new information about new products or informative news, information about renewal incentives, and many more. You have to keep in touch with your current customers and send relevant info. You can even conduct a survey to know more about their thoughts of your products or services. This type of digital strategy is good to solidify relationship between you and your customers in the long run.

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Tips To Maximize Your Business Development Plan

Where To Advertise Your Business Effectively

Do Your Research

Don’t get bored doing a research more to know deeper about the potential of your business. Research is important strategy because it gives you important information and data you need to improve your business. The research can be about your customers, about product innovation, or customer service. The kind of research you do can influence your planning. That’s why it is important to do a digital research. 

Know When to Stop

Learn to know when to stop. Some of digital marketing strategies might not always work for your business no matter how hard you have tried. Instead of focusing on that failure, it is best to move on and search for more effectiveness. Your every hour is precious so you should not waste it anymore especially near the end of the year. You can find something else to focus on and it will be more influential than staying at the same spot. 

Tips To Maximize Your Business Development Plan

Business development is important if you want to make your business better and bigger especially in the long run. It includes values, ideas, strategies, plans, and activities to develop your business so it can be up to another level of success. Business development also involves resources both people and technologies to make it truly work. The success of business development can also be measured if you know the current state of your business. That’s why conducting research of your own business is the first thing you have to do. From then, you will find out what you have to do to make it grow bigger. 

Maximizing your business development plan

Every business owner may apply different approach in developing their own business. It is because every business has different characteristic which requires different strategies to work. Therefore, it is not necessarily effective to follow what others did in developing their business because it may not work the same for yours. Here are what you can do to maximize your business development plans.

Focusing your plan

It is easier said than done because staying focused on your plan is challenging in reality. Focusing your plan also means you have certain target to reach. Distractions and hassles are inevitable but you can avoid them better when you focus your plan. By focusing means you know what to prioritize first. Business development plan can be complex but it can result positively when you execute it well because you focus it in the right path. 

Delegating your business development plan

It can help optimizing the rate of success. You have to know how to leverage your resources, including people and technology. Both are valuable resources for your business development. By delegating every task and plan, you will get more done. The plan will be able to be run more efficiently. Choose the right technologies that can help the process more efficient as well. 

Stay organized with the plan

Business development is not a simple effort. It is a long-term value which extend across overall department in your company. It can be messy so stay organized with the plan is necessary. When you keep your effort organized, it will be easier to handle things such as contacts, leads, strategies, marketing plan, finance, etc. 

Make time to execute business development successfully

Lots of people are highly driven by the needs to develop their business yet only a few who commit to it. When you decide to go with plan of business development, you have to make time for it. You have to dedicate yourself to make the best effort to reach the goals you have developed. Business development is not something you can do half-heartedly. Making time to execute every plan and activity perfectly is a must.

Never stop learning to develop your skill

Developed skills will help your business in the long run. By sharpening your skills, you have more strength as well as knowledge to develop your business successfully because you know what you are getting into. 

Things That Make Entrepreneurs Fail

Being a successful entrepreneur is not easy. Aside from tough competition in the market, it is hard to stay focus and unwavering. Challenges and obstacles seems endless because you face one problem after another. It is true that running your own business is promising and the benefit is rewarding. However, it is not a flower path. It is not for the weak as well. Lots of entrepreneurs fail in their attempt to grow a successful business. It requires dedication and other sacrifices. It sound so daunting but if you are already afraid now, you are not going to survive later. 

Find out things that can make you a failed entrepreneur

Being entrepreneur doesn’t require you to be wealthy. There are other things that will contribute to your success. Financial resources are important yes, but other things such as problem-solving skills, leadership, time management, and others which are as crucial. The most challenging phase is the first two year. According to Forbes, 8 out of 10 fail within that period. So what most likely to make entrepreneur fail in running their own business?

Things That Make Entrepreneurs Fail

Poor planning

This is the most common thing that makes entrepreneurs fail in working on their business. Running your own business from scratch means you are the boss yet you still have to do other responsibilities instead of sitting pretty. There are many things on the plate that can make you feel overwhelmed. You have to deal with the market, accounting, customers, taxes, and many more while being stress managing your team. Thus, failure to plan will result in disaster. Planning doesn’t guarantee your business to be successful. However, it can help you reach success smoothly. Business plan is like a map that can guide you to reach your success. Successful business is gained via well execution of a well-thought-out plan. 

Poor time management

This is important factor in business because you won’t get nowhere if you keep being left behind. It doesn’t mean you should run your business in a rush. However, time management is about how you make time as effective as possible. No matter what your profession, you only have 24 hour a day. That’s why time is the greatest asset. You won’t get it back once you waste it. To make time as effective as possible, you need to know how to prioritize every task. In addition, always say no to procrastination because it is your worst enemy. Try to create system that can help automate your everyday tasks. 

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Lack of persistence

It is true that entrepreneurship is not for the weak and quitter. Running a business can be tiring. That’s why lots of them end up giving up before reaching anywhere. That’s why it is highly advised by the experts to start a business based off what you are passionate about because it helps in maintaining motivation. Another thing to do to keep your persistence is to focus on your roots. You need your reasons to outweigh your excuse to stay persistent. Keep reminding yourself the reasons of why you are doing what you are doing.

Where To Advertise Your Business Effectively

You need to advertise your products or services if you want to be known and gain more customers. Advertising your business can be done in various ways. One of the most effective ways is via online. When you focus on online advertisement, there are many benefits you can get such as wider range of potential customer, easier access, low cost, and high level of effectivity. Of course, there are also companies who still focus on other strategies such as print advertising, radio, TV direct mail, and many more. They are still relevant until now but online advertising is seen to be more effective and efficient in many ways. 

Advertise your business in the right place

The benefit of online advertising is that it keeps growing. It is one area of marketing that is promising for business especially for small business. Conventional advertising on the other hands are more expensive, as well as time-wasting. Thus, you might as well try online advertising to see if it’s really effective to advertise your business. Here are recommended places to advertise your business online.

Online advertising for business

Google Adwords is one of the most used online advertising. Of course, it is also related to the fact that Google is the main share in the search engine market. It is just right to say that it is the biggest platform to advertise your business effectively. The strategy you can use is Pay Per Click marketing. You will be able to create image, text, or even video based advertisement to target people who search for particular keywords. You can also get more specific by deciding when your ad being displayed. Thus, any cent you spend will be more efficient. Other available options include Display Network, Search Ads, or Remarketing campaign.

Facebook Advertising is also a great place to advertise your business efficiently. Social media is one of the most powerful tools to build connection and engagement worldwide. You can also target particular potential customers effectively using social media. Thus, Facebook Advertising is effective especially for small business. Basically, it is quite similar with Pay Per Click Advertising. However, Facebook Advertising offer more benefits because you can include video and image along the text. The exposure is also higher to a targeted audience for free. User interests and demographic makeups are what Facebook lets you target. 

Read More: Various Marketing Strategy to Start the New Business

LinkedIn Ads is more for professional services industry. If it is what you are getting into now, then this platform is the right place. The best thing about LinkedIn is its ability to serve highly targeted ads to others professionals as well as businesses on LinkedIn. To use the service from this platform, you will need to prepare your budget because the cost is higher. However, it is worth it because you will get to target your ads to specific people. 

There are also other platforms where you can maximize your ads for business effectively such as Instagram, Twitter Advertising, Pinterest Ads, Stumbleupon Ads, and many more. Choose the one that fits your interest and budget to maximize your business advertising. 

Cons of Running a Family Business

Running a family business can be a good idea because it sounds more efficient. You don’t have to go through background check or interviews because you already knew them personally. Working environment will be more comfortable as well because you don’t have to deal with awkward silence whenever you are working together in the same place. However, working together with your family members to run a business also have several disadvantages you need to consider. By weighing the pros and cons, you will be able to decide wisely.

Disadvantages of running business with family members

Running a successful business with family sounds like a dream came true. However, it is not as promising as it looks. Aside from looking for the benefits, you also need to consider the risks and disadvantages of it. Every decision you take has different consequences you need to face. As of now, here are several disadvantages of running a business with family members.

It is true that you will likely to feel more comfortable to work with the people you already knew especially family members. The problem is, thing can go too comfortable at some points which can influence the growth of your business. Your business may end up grow slowly because of the lack of professionalism and deadline to achieve excellence performance.

Another disadvantage of running business with family members is that the challenge of separating business and personal matter. It is easier to blend them and affect each aspect. You may end up bringing your business problem to your personal life and vice versa. This can cause serious rifts between family members. When things get worse, your business will be at risk as well. Business conflicts involving family members tend to take a toll and more persistent.

It can be harder to find fresh ideas because you and your family members have the same perspective. In business, fresh ideas are needed to create innovation that can help the business to grown even more. And more often than not, outsider and non-family members are the ones who can come up with those fresh ideas because they have different backgrounds, perspectives, as well as upbringing.

Read More: Method to Update Your Small Business

Business practices can be more unfair because of minimal system established. The succession of company is usually guaranteed to the next family member in line ignoring the importance of skill and talent. More unqualified or less talented family members may end up with responsibilities they are not capable of to manage with. In return, the business itself can be at risk.

Innovation can be harder to create due to family tradition or common upbringing which promote closed-mindedness. It can intensify the resistance to change. It can be hard to think out of the box. It will also be hard to create clear guidelines when it comes to system and leadership succession. When you work with non-family members in running a business, it doesn’t matter if you lead a team with older members. However, the case can be different when you work with family members.

Leading Your Team to Successful Business

Building a team to reach success in business is one of important elements. However, leading is a challenging thing because you have to have leadership skills and qualities. The team should be built well so every member can contribute to improve business performance.

Leading your team to successful business

There is a proverb saying that if you want to go faster you need to walk alone; if you want to go far, you need to go together. It is the same with running a business. You can go faster by going solo because you can do whatever you want without any intervention. However, it won’t take you too far. Meanwhile, working with a solid team will help you reaching far and make your success last longer.

Habits to in leading your team to success

Running a business with a well-organized team is like a dream. You need to learn how to be an effective leader first. It may take time until you can establish solid, reliable team. It is something you can learn by doing. Here are several habits to help you steer your team into success:

  1. Don’t be a leader that give your team a pain in the neck. Instead of over-controlling, you can delegate their tasks. You can give them a freedom to use their own skills and talents. The point is to get their tasks done. Thus, they don’t have to use your way if they can do it better with the skills they have. Autonomy is better than control because it leads to more engagements and better results.
  2. Be more understanding when your teammates make mistakes. They are human after all. Failing is not the end of the world and your business won’t collapse overnight just by one mistake. Mistakes are part of growth. What you need is to make them realize what went wrong and help encourage them to fix it. It is better because they learn something from the mistake.
  3. Lead by example is common word but not many people truly act on it. However, this is one of the best ingredients if you want the recipe of successful business. Instead of telling your team of what to do, you can give them the example. Then, you can start encouraging them to learn and understand. Furthermore, they will be able to step into their own leadership.
  4. It is important to make effective result of every performance or work done by your team. However, it is also important to facilitate and provide them what they need to complete the task efficiently. If they work under insufficient need, their performance will likely to be lacking. On the other hand, it will boost their performance if you provide what they really need.
  5. Make sure to create positive and fun environment. Your team will perform better if they feel less tense. Sometimes, difficult task and overwhelming deadlines can put your team under stress which affect their performance. Thus, you need to add an element of fun (that doesn’t compromise work ethic) which can help them stay motivated and energized doing their work.

Various Marketing Strategy to Start the New Business

In the beginning when you are starting the new business, it seems to be a new dawn for your career as well as your life. Trust me, I know how it feels. But, without a single marketing strategy, you will only starting it without even a plan on how you are able to accelerating it? That’s amazing!

Starting the new business is easy for most of us, but when we are planning to build it any further—which is that what we should do—some of us will lost their voices and even starting to doubt about what they have been done before.

Different kinds of marketing strategy for new business

Many of us are keep on searching for the new marketing strategies to make the business running well. And through this post, I will remind you about what things you may have forgotten and what you may have been missed before.

Different kinds of marketing strategy for new business

You will read some marketing strategies from someone that have been failing all over again but keep on trying to survive in business. I have realized that what the strategies I was using before are just following what the others have been done.

Unfortunately, some are beneficial for some times and some aren’t where you can even lose precious things in business.

But no matter how bad my experiences were in running a business, I have found some marketing strategies that I keep on using until now and will keep on using them in the future. Yes, I have tested the strategies so you can also do the same. But keep in mind that what works for me will also give the same results for your business. There’s no such guarantee!

Some of the marketing strategies you will need to try may are unusual for you. They may not the new things, but they will mostly recommended by the other popular businessmen. So, here are those:

  1. Make use of digital marketing strategy no matter what. You may have been hearing this for years, but what can i say, this first strategy is keep on used by many businesses in the world and the numbers are increasingly high. If there will be only one thing that is true about doing business on internet, then it would be the digital marketing way. This strategy is make sense and there will be less of “rich in one night” scheme to find or have you found it the otherwise? Let me know about it.
  2. Let your phone contacts know about your new business! It is amazing that people are offering the new products or services on internet to the others that are mostly are the strangers in their life but won’t tell their friends or even family about what they are doing. Is that mean that your business is not that good? Maybe the products aren’t good enough but you still offering them in high price or there is something I have not known about?! how do you know if your phone contacts, the people you are knowing the whole your life don’t need your business offers? Tell them right away! It works for me and could be you, too.
  3. Social media; post about how your business will help people! Share the stories about what your business is and how it is going until today. People love stories that are related to what they are facing and will even want to pay more if they can really be helped if there will be a trouble. It doesn’t have to be the super strong stories with long description, just tell your customers what they will get by get the offers from your business. Social media is a platform and many of us are barely can get away of it. rather than only using it for personal updates, why don’t you think about using it for business? Moreover, it has ads platforms you can make us of as well.
  4. Think about the other business owners or managers your business can cooperate with! Now, let’s talk about how the business 2 business (B2B) is working. Most of the times, we are focusing on marketing the business to customers and start gaining profit. One thing we may have been missed is that, there are more relevant businesses that are ready to cooperate with you as long as both parties will meet the agreement. That’s it. Doing this can also help you to find the new marketing strategy that have not came across your mind before.
  5. You can always analyze your business along with the marketing strategy using SWOT. to know how the strategy is working, you can test it right away to your business or you’d better analyze it first to know if that will be possible to achieve your business target or not. And one of the way to doing it is by knowing the Strengths, Weaknesses, Opportunities and Threats (S.W.O.T).

Building Effective Communication in Your Business Team

It is not easy to run business while building solid team at the same time, however, team is important for your business to make it work. You can handle all things related to your business but it will be more efficient if you can do it together with your teammates.

Besides, you have more opportunities to expand your business and make it last longer. However, building a solid teamwork is not as easy as it sounds either. You need to build effective communication first to ensure that everyone is one the very same page.

How to build effective communication between teammates

A conversation won’t work if you only care to speak and unwilling to listen. Effective communication is a two-way. This is how you can build relationship in your business. The key of effective communication is positive and personal awareness.

How to build effective communication with teammates in work

To build effective communication, you need to have qualities such as active listening, assertiveness, eye contact, mindfulness, and self-confidence.  It is important to raise awareness to listen.

This way, evert teammates understand how to face differences and how to respect each other. Differences are not always bad. It can help broadening the horizon and generate more ideas. You and your teammates also must be able to be mindful of individual’s space. 

It is also crucial to use positive language especially in professional environment. This can be carried through verbal communication. Positive language is important because it is encouraging and helpful.

Meanwhile, negative language tend to drive conflict. Even if you have different opinion, it is important to deliver your intention through positive language so the others won’t feel offended. Positive language don’t necessarily results in positive consequences. However, it can prevent from unnecessary fight and conflict between teammates. 

Using positive language you look submissive. As business owner, you need to use assertiveness in maintaining effective communication.

However, you have to differentiate between assertiveness and aggression. Assertiveness doesn’t contain hostile mood to the conversation. It is a clear statement of something you want to plan. Meanwhile, aggression leads to hostile behavioUr that can aggravate conflict instead of solution.

Using assertiveness means you have self-confidence in expressing your thoughts without degrading others. 

To build effective communication, it is important to learn more about speaking style which include tone, accent, volume, etc.

Your teammates may take differently when you deliver the same sentence in different tone. When you raise your voice too loud when giving order, it can be misinterpreted negatively by your teammates.

When you speak in the right tones or pitch, you can motivate others. Positive speaking style is highly advised to use in working environment.

It is easy to have misunderstandings between teammates. That’s why creating positive and effective communication is crucial. Your team won’t be able to reach the goal of the business if they cannot even communicate well to each other.

Learning how to use positive language through words choice or tone will benefit every teammate. As business owner, you can encourage your employees and team, or give them examples of effective communication.

How to Face Your Business Competitors

Running your own business requires you to be ready to face anything including your competitors. Business is where you have to deal with competition that often tougher than you thought. Every business owner has their own goal and one of them is to be ahead of the competitors. If you cannot be ahead of your competitors, it is easily to be forgotten by your customers. You don’t have to be the best. You can also beat your business competitors by being uniquely different and more standout. There are many ways you can do to face your competitors. And that’s what we are going to share today. 

Tips to deal with your business competitors

Aggressive competitors are not uncommon in the market and business industry. You need to make sure that you are ahead of them. It is important to defend your market position so you can build your competitive advantage. This way, you have more chance to grow better than your competitors in business wise. Here are some tips to face your business competitors.

How to Face Your Business Competitors

Do your own research about the competition

Before facing your competitors, you need to know who they are and what they are offering. You need to observe their strength and weakness. Therefore, you will have ideas of where you need to compete in. you will also be able to figure out how to differentiate yourself from your competitors by standing in the right platform.

Get to Know About Your Customers 

Aside from knowing your competitors, you also need to know your customers. Remember that it is important to target your customers so your business is more oriented and specific. This will also allow you to find out what your customers expect from you. You have to find out what your customers need whether it is lower price, premium service, latest products, etc. winning over your customer’s hearts is one of the most effective ways to defeat your competitors because loyal customers are valuable assets.

The Devil is On the Details

Build your reputation through small details. It is important to make your presence known. The image you build can show your credibility. That’s why you need to update your image and choose the concept that fits your unique selling points. 

Loyalty Awards

Aside from attracting new customers, it is also to look after your existing customers and make them stay loyal. Try to improve your customer service to keep your existing customers happy. You can also expand your offer by providing new products or services your new and existing customer might be interested in. 

Stand Out from Others

Do not be afraid to be different from your competitors. You have to give good reasons why customers should choose you over your competitors. You need to figure out your unique selling point to attract more customers. Find something that makes you different (in positive manner) from your rival. To let customers know that you are different and better, you need to set up the right marketing plan. You don’t have to choose expensive plan but make sure to choose the one with the most promising and effective result.