Years ago, if you want your site or blog to be ranked better on Google, most of the thing you will have to do was to build more rich anchor text links targeted to your site and its pages. The more the links you are getting, the better and they all will contribute in ranked your site to be on top result of Google.
But as the evolution is involving, Google has also been changing much on its algorithm. Building links still being part of how you will effectively start your SEO campaign from bottom up but hat won’t be all you have to do and the way you will do it has been changed as well.
SEO will still changing in the future as search engines are keep on innovating in giving the most relevant results for the users. But, no matter how advanced the changes are, there are still some things that have not been changed since before and they can be applied as your first SEO campaign from the ground.
If you want to know how, here’s the things I will do myself to optimise the brand new business site or blog so it can be ranked well on Google.
1. Invest in better web design
Your web design is part of the User Interface and User Experience. The better your site designed, the better for your audiences. And when you are giving the quality for your audiences, you have actually been started the SEO campaign since Google itself is also ranked the sites base on how fast the loaded page is, good navigation, and everything.
Website design is not only how your site wants to be seen online. But it will also give experiences for the users as well as the robot crawlers in defining how often your site will be indexed.
2. Build natural links (backlinks)
If there will be someone says to you that backlinks are not contributing anymore in ranked your page on Google, I am confusing how there will be someone saying to you that. Backlinks are still important until today where even though you will have the worst website design ever across the internet, you will still got high chance to be on the first page of Google and the other search engines.
Why? Because there are more people (sites) are recommending your site. It can be your products, your unique contents, etc. The more sites are pointing to your pages or site, the Domain Authority of your site will be higher as well and then your site can competing better in search engines.
But, make sure that you are getting the natural backlinks to your site. And if you want to start getting them, simply provide the better contents than the others or reach out some blogger to considering in writing about your site or products and putting a link inside the anchor text in the content.
3. Make use of your social media accounts
The first simple purpose in starting and building SEO campaign for your site is to get tonne of traffics. Whether or not you can convert them into your customers, that can be another issue to talk about. The important thing is that, you will need to gain more visitors.
And if you want to get the traffics even though you just build the new site and posted an article in it, ensure yourself that you will keep on share the link on your Facebook, Twitter or Pinterest account. It doesn’t matter how small the traffic you can get at first as long as there will always people who are visiting your site.
Social media can even be the first place to get your site visitors and is also a good way to improve the social signal of your site. And by the way, Google has vote social signal as one of the indicator to rank the site on their SERP.
The more your site and pages will be shares, your SEO campaign can also be helped.
4. Private Blog Network (PBN)
This point is so much related to the previous one talked about backlinks. Many bloggers are building their own private blog network in purpose to trick Google if their main site has gained many backlinks, naturally. In fact, they made the blogs by theirselves, writing contents, and put backlinks directed to the site or pages they want to rank.
I am not suggesting you to do this since you have to carefully in building the blogs and will invest more times in producing contents. But until today, many businessmen and bloggers keep on using this method to rank the pages to the first one.
If you want to build some, make sure that you have building the sites that are the same topic or relevant with the main business site so the backlinks can be more valuable.
5. Finding SEO agency
You don’t have to start and build all the things by yourself, so does your SEO campaign of the site. If your site itself is a business site, you’d better develops it using your own method even though you have to do it offline.
Finds an agency may not your priority but if you are going to ask the official and authority services related to SEO campaign, then agency can be your first stop. You can find them online so it doesn’t matter where you are, you can keep on take the advantages of the agency.
An agency is also recommended because they may have been providing the web design service as well as the web development that have became the great way to optimise the on-page SEO since the first time before the site is launched. You can even call the Bali SEO today and start talking about how your site will be built and optimised.
You will notice that what I have suggested on above are what’s called as on-page and off-page optimisation methods. I am telling you that since they are so much important to help any SEO campaign of all sites on internet. But to be honest, I have not been covered all of the topic as it should be since it will really take some times. But for now, I hope that you have found out some beneficial things to do to your site.