For small business, storytelling is such a crucial marketing element. A good story surely can capture audience’s attention by making them emotional, having an urge to change their mind, or teaching them something you. In business, storytelling is used for the same purpose, which is to grab consumers’ attention. Selling a product and service is more than just telling the benefits of it. You need to craft a good story and telling it in a very interesting and engaging way to attract more customers.
Brand storytelling needs to be improved
Your brand should have its own story that makes it different from others. You need to create an entire universe of your brand’s story that is relatable with everyone or at least people you are targeted into your potential customers. A story of your brand should resonate your audience in order for it to be more engaging and attention-grabbing. And here are some useful tips of delivering brand’s storytelling better:
Being authentic means you are not afraid of showing your brand’s struggles as well as triumphs. For example, you can talk about your brand’s failure or mistake and how your brand overcame it. This kind of storytelling allows more transparency between your brand and its customers. And as the result, it builds unbreakable trust and bonds. Customers today appreciate authentic marketing more than just gimmick.
Use testimonials to your advantage
You cannot just simply tell people that your products or services are good. You need to show them instead. Making claim by yourself will not convince people to use your products or services. Hence, it is a great strategy to tell your brand’s story through your customer’s testimonials. Therefore, you can brag your brand with concrete backup instead of simple bluff. Use real-life instances of how people benefited from your products or services. Give the examples of how people experience the benefits through in details.
Your story must solve a customer need
Your story will be valued if it resolves something. People connect more with this kind of story because they know the brand will be able to fulfill their needs. Telling a good story that solve your customer’s needs is more beneficial for your business. Therefore, do your best in identifying the needs of your audience so you know what kind of story that needs to be crafted. Those findings of customer’s needs will help navigate your way in better storytelling.
Avoid needless details
Telling story that is overly detailed will put your audience into boredom. It is much better to get to the points to not lose your audience’s attention. For example, you want to tell a story about the history of your brand. You don’t need to tell your audience how many times you changed the name of your brand. Put only relevant things in the story and remove all unnecessary details. Try starting your story in the middle and put exciting stuff there. Make sure to tell your story with meaningful language that spark emotions.