Due to the crisis caused by the global pandemic, many businesses have and still are suffered from the effects. Many of them tried to cut their marketing budget as a strategy to survive the crisis while keeping their visibility. However, this kid of strategy sometime works and sometimes don’t. what better strategy to do is take advantage of digital possibilities and disrupt your business ideas with new approaches.
Become a pioneer in digital space
There is practically no limit when it comes to digital space. There are many things you can do and take advantage of to benefit your business in efficient ways without wasting too much time and money. For example, you may consider your brand and its marketing then see if it is possible for you to incorporate NFTs or Nonfungible Tokens. Or maybe you can find other more effective ways to become the real pioneer in digital space.
Consider a live video or livestreaming
Today, many people like watching online videos. Many celebrities, influencers, and even regular people do a livestream and you might be surprised with the number of viewers. One thing that is more popular than video itself is live video so you may consider it to be your marketing strategy to boost your brand. Live video streaming can push your brand’s marketing to another level and you can do it via various online platforms such as YouTube, Facebook, Instagram, etc.
Create interesting content in live video
One of the reasons why people love watching live videos is that it flows more naturally. It is lack of editing and all making it not as flawless but more interesting that way. The authenticity is the charm that attract viewers of live videos. Prepare a good interesting content and good format. Then practice the flow so you there won’t be any space for silence. The most important thing in preparing live video stream is a rough road map with established fix time and faces. But avoid memorizing every step or words because it will only ruin the authenticity.
Consider co-branding and co-marketing
It is said that innovation and new ideas are often born from collaboration. Hence, you may consider co-branding and co-marketing since they provide some benefits for your business. Co-branding helps create new products while co-marketing create combined efforts to result in more positive outcomes. Consider cooperating with the right partner to lead to mutually vitalizing branding. Through collaboration, you widen your opportunity to reach wider audience while generating social and marketing buzz.
Partnering opens up chances to diversify as well as increase your value creation. As the result, it improves your brand perception. This way, it is also more possible for your brand to touch global market and become a global brand. Collaboration is a good platform to bring more audiences, ideas, values, as well as relevance and capabilities. Therefore, do not close yourself off to the idea of collaborating with a partner if it can help level up your brand’s marketing.